Thinking activity : Deconstruction

Hello viewers,

   We all  doing criticism of something and we know we are doing that. So, when we talk about criticism, there are theory of criticism in criticism of literature. As  my blog title 'DECONSTRUCTION ' is one of them. This is the thinking activity which is part of my task.If you know more about click here.

     Now first we see what is deconstruction?Deconstruction is a theory in criticism of literature.Derrida talk about this theory. He was influenced by the Martin Heidegger. He also rethink about the western philosophy. He was a philosopher.Deconstruction is theory which one can say they learn it but no one learn it. You have many way to define something but 'Deconstruction' can not be define. It easy to read but not easy to apply on any text.It is about the understanding of text and meaning. How language is used in that such text and what it signified.we can say the word as sign and after that signifier and dignified. This way we can go deeper into the text to find real meaning and to understand the language. 

   We can apply this theory by raising the questions and went to the skeleton of any text, serial  and any ad. Here also I take one as of the 'Fair and lovely' and trying to deconstruct it.  We all know that to get any kind of job its requirements are education and skill. But this ad try to say that to be fair is most important than that. If one is fair they can get job easily. 

   This kind of problems we can find in women  that they want to look fair enough.Advertisers of skin lightening creams and others have shown people mostly women with darkskin as having problems when it comes to finding jobs,in this as we can see that the girl is also dark,if girl have white skin they will get job and  getting married and generally being accepted by society. One of such classic ad shows a retaired father with money problems laments that he didn't have a son to bail him out. His dark-skinned daughter decides she'll be a son and uses a fairness cream to land on a coveted job as a flight attentant.The so called fairness cream ad which i mentioned here is "Fair n lovely" 

  We can see the cloth of girl also pink and the colour of that cream from tube that also pink because it's belief that girls like the colour pink most.The college is also only women college. So it symbolise to only girl and all knows that girl always want look beautiful.

               

 In this picture we can see the cloth colour is also pink. At the end when this girl got the job she invited at her school.In this as there is no conversation but as is done by song. 

That time camera focus on the girls who have dark skin so I thought this ad want prove that who have white skin those can get the job but who have dark skin they can't. So, they make fairness superior than the skill ,potential and education.

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In this picture she address the lady behind her who is dark and song line is like.... 

"जो मिटा सकती है हर मुश्किल... "

We have logic that this kind of cream can not give you any kind of fairness,, it's just a cream. This cream's fiva fainess treatment will not help you to be beautiful with fairness from darkness. 

"नया  फेर &लवली ये चाबी है मेरे पास... "

        

  This one also about the  fairness cream ad by fair and lovely Hindustan Unilever . In  as we can find again a girl for need of fairness not boy. She want became airhostage. In that job we can see the girl,they all are beautiful. So as the as about the fairness the girl became fair and look very beautiful. Now she is aligible for such kind of job. Everyone look her also the interviewer and other  and  she got the job but without any interview,otherwise there are interviewer but at that time question raised in our mind that they only want the beauty for the job ?No. It is not truth but although this kind of cream and try to attrect us and we use this kind of products. 

Thank you ...